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Sarah Hicks and Sam Bergman

Monday, February 8, 2010

Want Ad Fail

This turned out to be one of those relatively rare years when the actual Super Bowl was better than the much-anticipated Super Bowl ads. (And Vikings fans - didn't it take away a little bit of the sting when you watched Peyton Manning throw essentially the exact same late-4th-quarter interception that Brett Favre threw in the NFC championship game?) But I couldn't help but notice one particular ad that resulted in a virtual blizzard of Facebook and Twitter updates from pretty much every musician I know...



Now, I'll be the first to admit: that's a cute ad. Who doesn't love a good fiddling beaver/rags to riches story? Just one problem, and this is what got everyone a-twittering the moment the ad aired last night: Monster.com doesn't actually have ads for violinists. Or for any other instrument. Seriously, they don't - go look. (You'd think they would have at least keyed that particular search term to redirect to a video of the beaver ad, wouldn't you?)

Of course, since the ad also winds up with the beaver relaxing with his fiddle and a bikini-clad babe in a hot tub in the bed of a pickup truck (if only the gig that results in that level of celebrity existed...) perhaps accuracy was not the #1 concern. Or maybe, just maybe, as my friend Jo suggested, Monster had a whole bunch of ads for violinists, but the beavers got to 'em all before the rest of us could jump online. Stupid beavers.

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