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Sarah Hicks and Sam Bergman

Saturday, September 20, 2008

Who Killed Cleveland's Critic?

An eye-popping story happened across my computer screen earlier today - longtime Cleveland music critic Don Rosenberg has apparently been told by his bosses at the Plain Dealer that he will no longer be assigned to review Cleveland Orchestra concerts, a duty he has had for 16 years. Rosenberg isn't being fired, though - just "reassigned" and banned from covering arguably the best orchestra in the US, and Cleveland's most prominent cultural group.

So what's really going on here? Well, Rosenberg, though widely respected as a writer and critic, has had something of a bee in his bonnet ever since the Cleveland Orchestra's current music director, Franz Welser-Möst, took up his post in 2002. As Tim Smith, another respected critic, put it on his blog, "Don has judged that Welser-Möst is lacking in certain abilities in certain repertoire, that he doesn't necessarily get the best out of music or the eminent ensemble." As a result of this conclusion, Rosenberg has been handing out more unfavorable notices than one would normally expect to read about an orchestra as august as Cleveland's.

But so what, right? Critics have their opinions, orchestras feel wronged, this happens all the time and no one loses their job over it. (Relations do get frosty at times: at one of America's most prominent orchestras, which I won't name for obvious reasons, newly arriving musicians are told specifically by their management to never, ever speak with or return calls from the local paper's lead critic.) And as Smith points out, correctly, Rosenberg was hardly on a crusade against Welser-Möst, and gave him good reviews nearly as often as bad ones. So why exactly would the Plain Dealer have so nakedly allowed itself to be manipulated into pulling the writer off the beat?

The answer is almost certainly that someone in the chain of command at the paper has an involvement with the orchestra, either as a fan, a donor, or even a board member, and s/he got tired of reading Rosenberg's swipes at the man on the podium, especially with Welser-Möst having recently signed an extension which will keep him in Cleveland through 2018. (A glance at the orchestra's annual report shows that retired Plain Dealer publisher Alex Machaskee is part of the board's executive leadership. Did he make a phone call or two over the Rosenberg issue, perhaps?)

However it happened, it strikes me that orchestras do not serve themselves well when they demand (and are granted) a wholly compliant press. Yes, critics who are scared of losing whatever "access" we deign to give them (which, frankly, isn't much under the best of circumstances) are more likely to write the latest puff piece the way we want them to, and run it on the date we think will maximize ticket sales. But looking at the long term picture, this type of servile critic quickly loses credibility with his/her readership, which is what leads to people not really caring whether there are people writing about orchestras.

Today's public is more media-savvy than at any time in history, and they can tell the difference between promotion and analysis. And while the relationship between those who perform and those who write about performers will probably never be anything but uneasy, it crosses a dangerous line for those on the performance side to exercise backroom power to remove a writer they find inconvenient.

Late addendum, 09/23/08: I don't really know whether a traditional journalistic "full disclosure" is necessary on a blog, but since the CEO of the Cleveland Orchestra has seen fit to respond to this post in the comments, I might as well add one. For what it's worth, I spent several years in college studying orchestral viola with Lynne Ramsey, the First Assistant Principal Violist of the Cleveland Orchestra. I did not contact her, or any other member of the orchestra, before writing this post.

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7 Comments:

Anonymous Anonymous said...

In recent days, the music writers’ blogsphere has been rife with assumptions and even accusations that the management of The Cleveland Orchestra engineered personnel changes at Cleveland’s daily newspaper, The Plain Dealer. These accusations are false.

I want to set the record straight: I was completely surprised by the news last week that Plain Dealer music critic Donald Rosenberg has been re-assigned and will no longer cover The Cleveland Orchestra for the newspaper.

A half dozen critics have called or emailed me this week asking if I met with the newspaper’s editors to lodge complaints. The answer is I have never met with them to protest Donald Rosenberg’s opinions. In the normal course of business during my tenure with the Orchestra, I have spoken with every editor, past and present, about the newspaper's coverage. In those meetings I have delivered compliments and concerns about their news and feature coverage as well as their editorial positions and decisions. But in every case I have also said, very explicitly, that the Orchestra’s management understands and respects the paper's and the critic’s role in expressing opinion about our artistic activities. And whether or not we agree with the opinion we fully accept and support their right and responsibility to publish it.

Donald Rosenberg has written about The Cleveland Orchestra for decades. I worked directly with him for many years, especially during my early tenure here as Director of Public Relations. In that role, I opened the Orchestra archives to him for research on his comprehensive history of the Orchestra “Second to None.” I very much enjoyed the productive and professional relationship we’ve shared. I appreciate and admire a great deal of his work on the subject of the Orchestra and I am grateful for his dedication to regular and comprehensive classical music coverage. Over the years we have agreed and we have disagreed. All the same I will miss working with him.

September 23, 2008 at 3:26 PM  
Anonymous Anonymous said...

Dear Mr. Hanson,

In light of your remarks, how do you explain this comment by WCLV President Robert Conrad?:

"I know that the PD did receive at least one visit from Orchestra management and many letters from concert goers. "

http://viewfromhere.typepad.com/the_view_from_here/2008/09/the-rosenberg-cleveland-affair-continues.html

Should we parse your words and assume that you personally did not visit, but others in the administration did?

The bottom line is that a lack of criticism, arrogant, yet ineffectual leadership, and allowing FWM to continue leading this orchestra for 10 more years will result in its ultimate downfall. Anyone who has watched or listened the last 5 years has started to see the edifice crumble. How are ticket sales? How big is the deficit going to be this year? Well, at least we aren't Columbus, yet.

September 23, 2008 at 3:54 PM  
Blogger Sam said...

To Mr. Hanson's concerns about what the blogosphere may or may not be rife with, I would point out that I chose my words carefully.

I did not suggest that either he or anyone else in the orchestra's management called an official meeting with the PD to demand Rosenberg's removal. What I did suggest is that it is likely that "someone in the chain of command at the paper has an involvement with the orchestra, either as a fan, a donor, or even a board member, and s/he got tired of reading Rosenberg's swipes at the man on the podium." I also pointed out that a very influential former PD publisher sits on the board of the Musical Arts Association, which runs the Cleveland Orchestra.

I should mention that Mr. Hanson appears to have posted his extensive rebuttal on every blog that has written about this situation, so he may not have been responding specifically to anything I wrote above...

September 23, 2008 at 4:46 PM  
Blogger Sam said...

Just realized that I should have posted this earlier, since Mr. Hanson didn't do so himself: Gary Hanson is the Chief Executive Officer of the Musical Arts Association, which operates the Cleveland Orchestra.

September 23, 2008 at 10:48 PM  
Anonymous Anonymous said...

As a professional musician in Cleveland, I have to say that there is *great* discontent amongst the musicians of the Cleveland Orchestra, due to the lack of meaningful artistic communication between the podium and the players at Severance Hall.

It's always difficult for concertgoers to understand the role that a conductor plays in the performances they're hearing, but the board members and supporters of the Cleveland Orchestra need to ponder why so many of the orchestra's musicians, including principal players, have resigned in the last 2 years. Musicians are deeply frustrated at having to perform concerts that lack any compelling interpretive force.

It was clear to me from FWM's first concert here as Music Director that he would be an excellent Opera conductor, and belongs in the pit. Conducting orchestral concerts onstage is about motivating and empowering the players to reflect the conductor's shaping and characterization of every phrase. If the conductor is unable to communicate to the musicians what emotional character he feels for each phrase, then the musicians have nothing to reflect. The result is notes on the page, and nothing more.

FWM is a fine and thoughtful musician, but his completely abstract and intellectual rehearsal style is not effective in communicating with this American orchestra.

The supporters and board members who have been pressuring the Plain Dealer to take the scandalous action of removing their nationally respected music critic think they are helping their beloved orchestra. They are mistaken. An orchestra whose finest musicians are leaving, and whose audience at home is dwindling, and whose success lies in invitations to the Music Director's home country, is not on a healthy path.

Don Rosenberg is not only an extraordinarily insightful musician but also a journalist of the highest integrity. Apparently journalistic integrity is no longer allowed at the Plain Dealer.

The President and C.E.O. of the Plain Dealer, Terrance Eggers, is a board member of the Cleveland Orchestra. What more needs to be said?

September 24, 2008 at 8:52 PM  
Blogger Sam said...

I've heard from other sources as well that the PD's current publisher, Terry Eggers, sits on the orchestra's board, but the Annual Report currently available for download at the orchestra's web site doesn't list him among the board members. However, as that report is from the 2005-2006 season, and I believe Eggers took over the PD in 2006 or 2007, it's entirely possible that he has joined up with the orchestra since.

I'll avoid commenting on any of Cembalista's assessements of FWM's abilities, except to say that it's important to remember that orchestras are made up of nearly 100 musicians, most of whom have very strong opinions about conductors. It's never a good idea to assume that the musicians are all in agreement about their music director, and even the most popular MDs tend to have detractors within the ranks...

September 24, 2008 at 9:31 PM  
Blogger mr.ed said...

It was not necessary for Mr. Hanson to try to influence the PD. There are numerous orchestra supporters, many of whom contribute their time and money to it, who were "disappointed" with Don's reviews. Some took it personally. One of his predecessors told me "My job description is music critic for the PD, not PR for the Cleveland Orchestra."
It did take a change in editor for all this to happen. She evidently doesn't have the journalistic integrity and courage they did.

September 25, 2008 at 10:24 PM  

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