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Sarah Hicks and Sam Bergman

Friday, March 19, 2010

Take two

If you thought this was oddly entrancing (not to mention hilarious), well...



Yes, I tend to find the oddest things during my insomniac hotel moments on the road.

But more importantly, this kind of thing reminds me of the way we now interact with music, culture and each other. The original video is of Russian singer Eduard Khil from a TV show broadcast in 1976. His career had faded out by the 90's and he's been out of the public eye (and consciousness) for a while - until the video went viral. Interaction #1 - find interesting/humorous/kitschy music. Interaction #2 - make it widely available to your friends via social media (I first encountered this on Facebook).

And now, the above video - a reimagining of the original (I'm especially fond of the "Tonight...bye bye!" moment around 1:26). Interaction #3 - taking ownership and participating in (with) the art (artist).

One could take the "Kids these days..." or "Some people have too much time on their hands" point of view. Which I think is ill-advised. This is what people are doing online in their spare time. And, more to the point, this is how people interact with art - there is a desire to react and participate, which is, after all, the whole point of art. And a good point to be reminded of.

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